Peter Schrager, a Fox and NFL Network analyst, dives into the changing landscape of NFL broadcasting as the Super Bowl approaches. He discusses the rising influence of streaming giants like Netflix and Amazon and how they challenge traditional networks. Schrager also debunks the notion of 'Chiefs fatigue' and argues that measuring NFL popularity through TV ratings is outdated. The conversation highlights the evolving dynamics of fandom and the critical role of social media in shaping sports narratives.
The NFL is adapting to the rise of streaming platforms like Amazon and Netflix, presenting new growth opportunities for viewership.
Peter Schrager emphasizes the importance of storytelling and connection in sports media, highlighting its evolution beyond traditional television formats.
Deep dives
NFL Business Insights and Media Coverage
The podcast delves into the intricate relationship between the NFL and its media coverage, highlighting the unique dynamics at play, especially during the Super Bowl week. Chiefs fatigue is mentioned as a notable concern as ratings and audience engagement are analyzed, particularly in relation to the NFL's expanding schedule and streaming strategy. The discussion emphasizes that changes in viewership aren't necessarily a reflection of the quality of the product but rather the context of the games being aired. Ratings are scrutinized alongside the cultural relevance of teams and personalities like Patrick Mahomes and Taylor Swift, illustrating how audience engagement transcends traditional metrics.
Embracing Streaming and the Future of NFL Broadcasts
As streaming continues to rise in prominence, the NFL's adaptation to this trend is discussed, particularly in light of recent deals with platforms like Amazon and Netflix. The transition to streaming is characterized as an opportunity for growth, with the potential for greater viewership and innovative viewing experiences. The podcast also addresses concerns among traditional broadcasters about competition from these new platforms and the shifting landscape of sports media. By embracing both traditional and streaming formats, the NFL aims to expand its audience while maintaining strong relationships with established networks.
The Impact of Cord-Cutting on NFL Network
The issue of cord-cutting is examined, particularly regarding its effects on the NFL Network and how it has impacted original programming. The conversation reveals how cuts to the budget have resulted in fewer big-name appearances and a shift in focus toward more straightforward broadcasts. Despite these changes, the network remains relevant, especially within team offices where it continues to be a staple in the industry. This dynamic highlights the juxtaposition between viewership numbers and the financial strategies that govern network operations.
Peter Schrager's Career and Media Landscape
Peter Schrager reflects on his career trajectory, emphasizing the importance of storytelling and relationship-building within the sports media environment. He acknowledges the blend of television and podcasting as contributing to his versatility and continued relevance in the industry. Schrager articulates the changes in how sports news is consumed, with audience engagement occurring in various formats beyond traditional broadcasts. Ultimately, he maintains that the core of his work is about connection, whether through television or emerging platforms, which will shape the future of sports media.
Fox Sports and NFL Network analyst Peter Schrager joins John for an in-depth look at the business trends shaping the NFL as the Super Bowl approaches. They explore the league’s media opportunities, the growing influence of streaming giants like Netflix and Amazon, and what it all means for traditional broadcasters. Then they debunk the idea of “Chiefs fatigue,” before Peter explains why relying on TV ratings to measure the NFL’s popularity is an archaic concept.