Building HER with Katja Lillian Coaching Programs vs. Free Content: What Actually Moves the Needle w/ Amber Figlow
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Jul 4, 2025 Amber Figlow, a seasoned content strategist with over a decade of experience, discusses the rapidly changing landscape of content creation. She explains why the follower era is dead and emphasizes the importance of authenticity over aesthetics. Listeners learn about balancing nurturing content with searchable reach, the significance of showing up human in social media, and how personal insecurities can affect business. Amber highlights the transformative power of investing in coaching and shares practical money mindset strategies for growth.
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Followers Aren’t The Point Anymore
- Followers no longer equal reach because algorithmic feeds surface content to non-followers.
- Focus on reach and being discoverable instead of purely growing follower counts.
Make Dual Content Strategies
- Create two types of content: nurture/community pieces and search-targeted content for discovery.
- Publish both consistently so you retain existing followers and capture new audiences searching or scrolling.
Prioritize Recognizability Over Perfection
- Prioritize recognizability and consistency over perfect aesthetics on social feeds.
- Use signature colors, fonts, backgrounds, or recurring visual cues so people instantly know it's your content.