Jonny White, Founder of Ticket Tailor, sold and repurchased the company, bootstrapped it to profitability and beyond. They discuss starting Ticket Tailor, early marketing efforts, building a lifestyle business, growing the company, adapting to COVID, and finding purpose and motivation in business growth.
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question_answer ANECDOTE
From Flyers To First Customers
Jonny built a local events listings site while at university and used it to meet venue owners.
That work led to freelance web projects and the relationships that seeded Ticket Tailor.
question_answer ANECDOTE
Cold Calls That Converted
Jonny cold-called venues and closed his first paying customer in person with a printed price list.
The early sale validated the idea and gave him the motivation to continue.
volunteer_activism ADVICE
Combine Cold Outreach With SEO
Use personalized outreach and SEO together to attract early customers.
Combine cold emails with ranking for targeted keywords to amplify word of mouth.
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Jonny White is the founder of Ticket Tailor, a platform for selling tickets online doing over £6m ARR and growing. Jonny founded Ticket Tailor in 2011, grew it to £2k MRR and then sold it to a company called TimeOut a short while later. After a few stagnant years at TimeOut, Jonny then bought the company back to make the lifestyle business he’d always wanted. After hitting all his goals, Jonny made the decision to build out a team and bootstrap the company to profitability and beyond. Now with a team of 20+ people, Jonny has a whole new set of challenges he’s dealing with, which we dig into in this episode.
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