Scaling Up Business with Bill Gallagher 083: Elizabeth Crook - Build Self-Awareness and Destroy Those Limiting Beliefs
Do your beliefs help you or hurt you in life? Leaders with limiting beliefs prevent themselves from showing up as powerful leaders. The thing about it is, everyone has limiting beliefs, it’s how we identify them and improve upon them, that helps us get out of the trap.
Elizabeth Crook is a business strategist and advisor at Orchard Advisors. She is also a Gazelles coach and the bestselling author of Live Large.
When Elizabeth was 30 years old, she was living in Latin America and working directly with the American Embassy as well as consulting companies on how to expand and grow.
One day, Elizabeth was invited to speak at a reading and learning group. Despite her extensive experience at the time, Elizabeth kept starting every sentence with, ‘I’m probably wrong, but...’ This belief was seriously limiting her career and her potential in life. When it was pointed out to her, Elizabeth had to stop and break through this.
We can’t scale a company without scaling its leaders as well. An important part of Elizabeth’s work is helping leaders develop and increase their self-awareness so that they can show up in a powerful way. If you’re not evolving your leadership, there is a serious problem within the company.
People can turn a strength into a weakness as they take on more responsibility. For example, Elizabeth was working one-on-one with a leadership member who believed asking for help was a sign of weakness. He cited that his best strength was being self-reliant.
This might have worked when he was an employee, but as a leader, he now needs to grow and start to depend on others. By putting this man in a leadership role, his primary strength effectively got turned upside down. This is where working closely with your leadership team and to help them develop awareness about their limiting beliefs is critical.
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