Ep. 71 - GLM Summit Special Edition: Navigating the Future of Legal Digital Marketing with Nalini Prasad and BluShark Digital

Are you ready to unlock the secrets of the future of digital marketing for lawyers? In preview of her presentation at this year's Great Legal Marketing Summit, we had a fascinating chat with Nalini Prasad, Chief Strategy Officer at Blue Shark Digital.

While we just scratched the surface on this short call, we unravel how Google's revolutionizing approach to simplifying coding and language can be leveraged by law firms of all sizes. With the potential emergence of a new AI system and a shift towards local-focused page one rankings, we explore how law firms can stay ahead of the game, using Google's newfound transparency to their advantage.

As we continue our deep-dive conversation with Prasad, we navigate the challenging terrain of striking the perfect balance between a technically sound website and one that captivates and persuades your target audience. We heed her practical advice on how to prioritize fields and features, understand coding, and optimize the back-end of a website for Google's bot. But that’s not all, we also discuss how to set your firm apart from the competition while aligning with Google's information seeking quest. Plus, you don't want to miss out on our conversation on how to avoid losing leads when there's no one to answer the phone. So, tune in and let's decode the complexities of digital marketing for law firms together.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.