The Joe Pomp Show
How MLS Can Become The World’s Top Soccer League With Camilo Durana
Jul 14, 2024
Camilo Durana, EVP at Major League Soccer, discusses Messi's impact, Apple partnership, Copa America, MLS attendance, and growth of American soccer. Topics include MLS-Apple collaboration's fan experience, Soccer United Marketing's role in US soccer, fan diversity, and MLS success factors like stadiums and player development.
25:10
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Quick takeaways
- MLS revolutionizes fan experience with exclusive Apple partnership, boosting attendance and engagement.
- Lionel Messi's impact elevates MLS globally, driving growth, fan engagement, and talent attraction.
Deep dives
Impact of Apple Partnership on MLS
The podcast discusses the significant impact of Major League Soccer's 10-year partnership with Apple, revolutionizing how fans access and consume MLS content. The exclusive broadcast partnership with Apple ensures all MLS games are available on a single platform, simplifying the fan experience. This relationship has led to increased attendance, improved fan engagement, and enhanced broadcast quality, setting a positive trajectory for the league's future growth.
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