Growth and Success of Major League Soccer (MLS)

The chapter explores the rise in attendance and viewership of Major League Soccer (MLS) matches, attributing it to soccer-specific stadiums and standardizing kickoff days and times. It discusses MLS's potential to become a top global league, focusing on player development, international talent acquisition, and the allure of the league to players. Additionally, the impact of the League Cup and the upcoming 2026 World Cup on the growth of soccer in the United States is examined.