Episode #260: Why Higher Ed Needs to Understand the Creator Economy

This week, Dustin welcomes back Bill Zimmerman, a communications professor at Penn State and author of the new book, Understanding the Creator Economy, to discuss the transformative impact of the creator economy on higher education. They explore why understanding and supporting content creation is crucial for higher ed institutions—from improving student engagement to innovative marketing strategies. Bill shares insights on how universities can integrate creator economy principles into their curricula and campus culture, providing students with real-world skills and creating new channels for brand engagement.

Guest Name: Bill Zimmerman, Assistant Teaching Professor at Penn State University

Guest Social: LinkedIn

Guest Bio: With a career spent communicating through various mediums, Bill Zimmerman is fascinated with how messages are delivered and new ideas take hold in our hyper-connected world. A member of the Penn State faculty since 2017, Zimmerman is the faculty supervisor for CommAgency's social media division and runs the Bellisario College's social media/content creator camp for high schoolers in the summer. He’s also presented at various conferences such as eduWeb Summit, HighEdWeb, Social Media Strategies Summit: Higher Ed and The One Club for Creativity Educator Summit.

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Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

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