The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business 875: 2025 Launch Playbook: What’s Changing, Why Trust Matters, and How to Stay Ahead with Amy Porterfield
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May 5, 2025 
In this engaging discussion, business mentor Amy Porterfield delves into the dynamic landscape of online marketing. She emphasizes the importance of agility and strategy for 2025, highlighting Pinterest's resurgence as a powerful tool for driving traffic. The conversation uncovers evolving lead generation strategies, balancing paid and organic approaches, and the necessity of refining audience engagement to rebuild trust. Amy also shares insights on adapting to market changes and the role of AI, ensuring that personal connection remains at the forefront of business and education.
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Evolving Lead Generation Strategies
- Lead generation is evolving with a wider split between organic and paid leads, with paid traffic driving more sales.
- Track your data to see what strategies work best and refine your marketing approach accordingly.
Organic Reach Decline Reality
- Organic reach on social media is down across the board, making content less seen by followers.
- Using paid ads to retarget your warm, organic audience bridges the gap and improves overall engagement.
Pinterest Ads Surprise Success
- Amy Porterfield's Pinterest ads cost about half as much per lead as Facebook and Instagram ads.
- Pinterest ads converted equally well, opening new audience opportunities beyond traditional platforms.