We Are For Good Podcast - The Podcast for Nonprofits 255. The No-Nonsense Marketing Plan That Builds Financial Stability - Lindsay LaShell
Meet Lindsay. She's on a mission to help mission-driven orgs achieve financial sustainability and growth through marketing AND she's teaching how to do it with empathy and efficiency. We're unpacking a mini masterclass walking through the essentials needed for your marketing plan, and where to start today.
💡Learn:
- Building a marketing plan that's smart, strategic & sustainable
- Breakdown of essential marketing assets all orgs need
- How to measure and evaluate your marketing
- Creating actionable brand pillars
EPISODE HIGHLIGHTS
- Lindsay’s story and journey to where she is today (2:00)
- Achieving financial sustainability and growth through marketing (6:00)
- What Lindsay has learned from this framework and what has been surprising for clients (12:00)
- Where you can start today (17:00)
- What Lindsay has learned and how she has re-framed her mindset around marketing (20:00)
- Essential marketing assets organizations need and how we use them and use them well (23:00)
- Measuring and evaluating your marketing (29:00)
- A powerful moment of philanthropy in Lindsay’s life (34:00)
- Lindsay’s One Good Thing: Think about what you can give and not what you need. (35:00)
For more information and episode details visit: www.weareforgood.com/episode/255
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
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Thank you to our partners 🩵
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