Lock-In by HappyStack 🥞 Founder Roundtable: Acquisition Strategies That Actually Scale in 2025
Nov 19, 2025
This discussion features Jack Rubin, founder of Purdy & Figg, a booming DTC cleaning brand; Matt Kelly, co-founder of Spacegoods, known for innovative product launches; and Olly Hudson, co-founder of Soar With Us, a leading UK growth agency. They explore the challenges of acquiring customers in 2025, the critical balance between product focus and marketing, and the transformative role of AI in creative strategy. Dive into insights on influencer strategies, scaling efficiently, and the importance of creative diversity to stand out in Meta's crowded landscape.
AI Snips
Chapters
Transcript
Episode notes
Product Beats Pure Marketing
- Product excellence compounds marketing and makes retention improvements possible.
- Matt Kelly and Jack Rubin stress product focus as key to reaching larger scale.
Validate New Products With External Data
- Integrate product and marketing teams to iterate rapidly on new SKUs and offers.
- Use external retail or basket data to validate NPD before heavy investment.
Calculate CAC Against True Payback
- Set explicit payback rules including fixed costs to decide allowable CAC.
- Jack Rubin won't pay more than a true one-year net payback after fixed and variable costs.