Lael Sturm is the Founder of Long Place Strategic Solutions (LPSS). He founded the company in October of 2001 and delivers sustainable growth strategies and tactics for businesses of all sizes. They use tools such as social media search, content, marketing, blogs, and newsletters, and all kinds of other resources and customized plans based on the goals of their clients’ businesses.
Lael is also a Partner at Linus Capital Management. He earned his MBA from Columbia Business School and his BA in Media Arts from the University of Arizona.
John Corcoran, host of the Smart Business Revolution Podcast, is joined by Lael Sturm, the Founder of LPSS, to talk about Lael's entrepreneurial journey after working for MTV and CNET. They also discuss the effects of the 9/11 tragedy and COVID-19 pandemic on businesses, and how Lael uses social media to drive business for his own company and as well as his clients' businesses.
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