In this episode of the Mobile Dev Memo podcast, I speak with Ryan Anthony, the CEO of DIRT, an emotion analytics platform. Over the course of our conversation, we discuss:

• The science of emotion and the field of emotion analytics;
• The challenges of using focus group feedback to optimize early consumer products;

• The methodologies used to measure a user's emotional state;
• How emotion analytics can be used in a product use case;
• How the value of emotion analytics has changed as the digital privacy environment has grown more restrictive;
• How PMs can use emotion to make product adaptations and decisions.

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

• ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.