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The Game with Alex Hormozi
Sales: The Oxygen for Every Successful Business (with Dean Graziosi) Pt.2 - May‘23 | Ep 576
Aug 12, 2023
Entrepreneur Dean Graziosi joins Alex to discuss the importance of having conviction in sales, falling in love with what you're selling, and the role of service and belief in the product. They explore the significance of personal responsibility, the power of a great product, and expressing gratitude in relationships.
31:19
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Quick takeaways
- Having conviction in sales is crucial and starts with genuinely believing in what you are selling.
- Falling in love with sales involves a genuine passion for the product or service being offered and a desire to serve and make a positive impact on people's lives.
Deep dives
The Importance of Conviction in Sales
Having conviction is the key ingredient in successful sales. It starts with genuinely believing in what you are selling and being sold on it yourself. Conviction is not a binary state, but rather a matter of how deeply you believe and how much conviction you have. Sales should be approached as a way of helping people make decisions that will benefit them. When selling, it is important to address the excuses and blame that potential customers may have, such as blaming circumstances, other people, or avoidance. By challenging these beliefs, you can help them make a decision that is in their best interest. True sales is about service and providing the best solution for the customer, rather than just trying to make a sale. Conviction is not only measurable, but it is also something that can be developed and improved over time through dedicated effort and belief in the product or service being offered.
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