The Game with Alex Hormozi Sales: The Oxygen for Every Successful Business (with Dean Graziosi) Pt.2 - May‘23 | Ep 576
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Aug 12, 2023 
In this engaging discussion, Dean Graziosi, a renowned personal development expert and entrepreneur, delves into the vital role of conviction in sales. He emphasizes that genuine belief in a product can significantly enhance sales success. They explore sales not just as a profit-making tactic, but as a means of empowerment and service. Dean shares personal anecdotes about overcoming challenges and the importance of quality in product creation. Listeners will find inspiration in how sales can build lasting relationships rather than solely chasing numbers.
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Sales as Empowerment
- Sales is about helping people realize they have the power to change.
- Help customers overcome blame on circumstances, other people, or avoidance to make informed decisions.
Training for "No"
- Train sales teams to expect "no" and focus on helping customers decide, not just buy.
- Embrace "no" as an opportunity to understand and address the root causes of customer hesitation.
Conviction over Technique
- True conviction in sales comes from genuinely believing in the product or service.
- Authentic belief trumps practiced sales techniques, as customers can sense inauthenticity.
