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The Game with Alex Hormozi
Sales: The Oxygen for Every Successful Business (with Dean Graziosi) Pt.2 - May‘23 | Ep 576
Aug 12, 2023
In this engaging discussion, Dean Graziosi, a renowned personal development expert and entrepreneur, delves into the vital role of conviction in sales. He emphasizes that genuine belief in a product can significantly enhance sales success. They explore sales not just as a profit-making tactic, but as a means of empowerment and service. Dean shares personal anecdotes about overcoming challenges and the importance of quality in product creation. Listeners will find inspiration in how sales can build lasting relationships rather than solely chasing numbers.
31:10
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Quick takeaways
- Having conviction in sales is crucial and starts with genuinely believing in what you are selling.
- Falling in love with sales involves a genuine passion for the product or service being offered and a desire to serve and make a positive impact on people's lives.
Deep dives
The Importance of Conviction in Sales
Having conviction is the key ingredient in successful sales. It starts with genuinely believing in what you are selling and being sold on it yourself. Conviction is not a binary state, but rather a matter of how deeply you believe and how much conviction you have. Sales should be approached as a way of helping people make decisions that will benefit them. When selling, it is important to address the excuses and blame that potential customers may have, such as blaming circumstances, other people, or avoidance. By challenging these beliefs, you can help them make a decision that is in their best interest. True sales is about service and providing the best solution for the customer, rather than just trying to make a sale. Conviction is not only measurable, but it is also something that can be developed and improved over time through dedicated effort and belief in the product or service being offered.
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