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How Saurabh Pandey Raised $40M to Build Eloelo, India’s Largest Live Social Entertainment App
Apr 11, 2025
Saurabh Pandey, Founder and CEO of Eloelo, shares his inspiring journey from Flipkart to launching India's largest Live Social Entertainment App. He discusses how Eloelo grew rapidly during the pandemic, tackling loneliness and fostering community through interactive features. Saurabh explains the unique monetization strategies that empower creators and reveals the importance of transparency in the startup world. He also reflects on navigating the challenges of securing funding and building a business during uncertain times.
01:39:59
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Quick takeaways
- Eloelo distinguishes itself from traditional social media by fostering live, interactive experiences that prioritize real-time creator-audience engagement.
- The platform addresses societal loneliness by creating a 'third place' for users to connect, enhancing their sense of belonging in a digital world.
Deep dives
The Importance of Monetization in Creator Platforms
Monetization is critical for the success of creator platforms, as financial sustainability empowers creators to thrive. The speaker highlights that many creators struggle to monetize their efforts on traditional platforms like YouTube, where only a small percentage of users benefit financially. They emphasize the need for platforms to enable creators to own their monetization strategies, such as through direct fan relationships, rather than relying on ad revenue. This approach not only helps creators earn a living but also encourages the development of authentic, engaging content.
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