Brand New World Don't be evil
23 snips
Apr 9, 2025 Lorraine Tuhill, the Global Chief Marketing Officer at Google, and AI strategy consultant Nilesh Ashra dive into the evolving landscape of marketing in this engaging conversation. They explore the challenges of promoting AI tools while keeping genuine human connections intact. Lorraine highlights the shift towards emotional storytelling in advertising, while Nilesh discusses how AI can enhance marketing efficiency and brand compliance. Together, they stress the importance of balancing technology with creativity, urging brands to embrace relatable and innovative messaging in the AI era.
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Dear Sydney Backlash
- Google's 'Dear Sydney' ad featured a father using Gemini to help his daughter write a fan letter.
- It sparked backlash for replacing human connection with AI.
AI and Morality
- AI's morality depends on its usage, so focus on practical applications over hypothetical personal ones.
- Inserting AI into emotional contexts often feels out of touch or dystopian.
Third-Party Tools at Google
- Google uses various third-party AI tools, including Pencil Pro for localization and creative generation.
- They also utilize Monks Flow for transcreation and WPP Open for leveraging effective creative.