Nando's and Beyond: Robbie Brozin's Path from Founder to Changemaker - Where We Buy #362

Robert Brozin is co-founder of Nando's, the global restaurant chain known for its flame-grilled peri-peri chicken. He left his corporate job to build Nando's from a single Johannesburg location into an international brand. He discusses the company's unique people-centric culture, the challenges and rewards of global expansion, and the importance of maintaining strong values and purpose. Brozin also delves into his philanthropic work, including the fight against malaria through Goodbye Malaria and his efforts to revitalize Johannesburg. The conversation covers Nando's approach to menu innovation, marketing, and community impact, offering insights into building a brand that changes lives—one chicken at a time.

James Cook is the Director of Retail Research in the Americas for JLL.

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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.