Why Old Marketing Tactics Don’t Work Anymore: Alex Cattoni Explains

In this episode of Lunch with Norm, Norm Farrar sits down with Alex Cattoni, founder of The Copy Posse, to uncover the four major forces shaping the future of marketing. Alex shares her insights on the rise of consumer mistrust, why traditional sales funnels are outdated, and how marketers need to adapt to longer sales cycles. She also breaks down how social media is becoming the new search engine and the crucial role email marketing plays in building trust with audiences. Packed with actionable tips, this episode is a must-watch for anyone navigating today’s marketing challenges.

 

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