I think most of us have, at some point, wished we had certain information years ago that is available today. That’s certainly how I felt after I read the book my guest and I will discuss on this episode. But, according to a brilliant Chinese proverb says, the best time to plant a tree was 20 years ago; the second best time is now. I find comfort in that idea, and I, for one, am very excited to plant trees from the seeds that came from my guest’s brilliant work. Jeremy Utley (https://www.ideaflow.design/) is Director of Executive Education at Stanford d.school and an Adjunct Professor at Stanford’s School of Engineering. He is also the host of the d.school's widely popular program, "Stanford's Masters of Creativity." Indeed, creativity and ideas make a huge difference, and just how big a difference is reflected the title of the book he co-wrote with his Stanford colleague, Perry Klebahn. The title is Ideaflow: The Only Business Metric That Matters. I loved this book so much that I’m committing to listening to it three times so I can better implement the practices. And I’m not alone in my love. It has an average of 4.9 stars on Amazon and people like Dr. Frederik G. Pferdt, Google’s Chief Innovation Evangelist and many other thought leaders have publicly praised the book. So, if the most innovative companies tend to have the best bottom lines financially, and the technology of idea creation described in this book can have positive impacts on virtually EVERY area of your life, I’m guessing you’ll want to listen in! Book link: https://amzn.to/3P6UE6c This is an affiliate link. It will provide me with a small commission on purchases made through it and help the podcast (but it won’t affect the price you pay).