Greg Vollet is a long time influential professional in the trail running industry. He was the athlete manager for Salomon for many years before transitioning to focus solely on the Golden Trail World Series, one of the premier racing platforms in the sport. The GTWS begins this weekend with the Kobe Trail in Japan where some of the best athletes in the world will kick off their racing season. Topics discussed:

The original Salomon Running TV videos
Developing the sport vs developing a brand
Lessons about building community
The founding story of Golden Trail
The unique structure of the series
The impact of media and the GTWS digital strategy
The impact of Eurosport broadcast distribution
The power of focusing on short course racing
The expansion into Asia this year
Greg's views on trail running's future as an olympic sport
A lot more!

Sponsors:

Join our Nutrition Club with The Feed and get $80 to spend on nutrition
Use code freetrail10 for 10% off Speedland Footwear
Grab a trail running pack from Osprey
Use code FT15 for 15% off Gnarly Nutrition
Roark Apparel -- Listen to the ad or DM us for the code

Dylan Links: Instagram | Twitter | LinkedIn | Strava

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Other Freetrail podcast episodes you might enjoy:

Kilian Jornet | The New NNormal Tim Tollefson | The Infinite Game Clare Gallagher | Black Canyon 100k Champion Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB

Greg Vollet | Golden Trail World Series Director