Shopify Masters How SUGAR Cosmetics Raised $21 Million and Became an Industry Disruptor
Mar 9, 2021
52:37
Founded in 2015 by Vineeta Singh and Kaushik Mukherjee, SUGAR Cosmetics initially launched as a direct-to-consumer brand that focused on offering long-lasting makeup that can withstand the humidity and heat of India's weather. Soon the brand gathered groundbreaking fanfare and took on the retail world. The company kicked off 2021 by raising $21 Million USD to further scale its endeavors to cater to the often underserved customers.
For more on SUGAR Cosmetics and show notes: www.shopify.com/blog/sugar-cosmetics-dtc
Tune in to learn:
- The digital marketing strategies that allowed SUGAR Cosmetics to reach a market that traditionally preferred in-person purchasing
- The importance of understanding consumer needs despite what established production partners might suggest
- The realities of being an entrepreneur and choosing to forgo a comfortable corporate career