Marketing Against The Grain

The 3 Ways To Get A CEO To Green Light High-Risk Marketing Ideas (#185)

Dec 26, 2023

13:03

Snipd AI

The podcast dives into the challenges of aligning marketing leaders with CEOs, providing practical tips for improving relationships. It emphasizes the importance of strategic thinking, creativity, and risk tolerance in achieving better marketing strategies and results.

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Quick takeaways

Marketing leaders need to articulate the value of both creation and capture to CEOs, emphasizing customer-centricity and clear deliverables.

CMOs should aspire to be more than just tactical marketers, balancing predictable strategies with high-risk, high-return initiatives aligned with the organization's risk tolerance.

Deep dives

Key Points for Marketing Success in 2024

To be successful in marketing in 2024, marketing leaders need to address the disconnect between CEOs and marketers. CEOs often express frustration that marketing teams lack creativity and struggle to measure their performance. However, the focus on capturing demand through measurable channels limits the potential of creating demand through innovative strategies. It is the responsibility of marketing leaders to articulate the value of both creation and capture to the CEO, emphasizing the customer-centricity and clear deliverables. Marketers also need to align with their peers in sales, product, and customer success to ensure a united front in pushing the business forward.

Aligning Marketing Leaders with CEOs for Better Results

6min

Shaping the CEO's Perception and Taking Strategic Risks

6min

Most CEOs and founders want marketing to focus on capturing demand.

Kipp and Kieran dive into critical aspects of successful marketing leadership in 2024. Learn more on the importance of creativity and risk tolerance, CMOs aspiring to be CEOs, practical strategies for achieving marketing success, and CEO-Marketer alignment challenges.

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