Insider secrets on how to sell to providers w/ Ed Marx

If you could get the insider scoop on how to really sell your healthcare tech to providers, you’d want it, right?  Secrets like: The positive effect empathy has on patients, or how implementing empathy in healthcare tech can be key to dominating your market.  That’s gold right there! And when the past 3 to 4 years have been a whirlwind of technological advances in every aspect of healthcare from delivery to administration, we don’t have to look far for proof.  Empathetic advances have had a profound impact on patient experience and positive outcomes. Ed Marx can give you concrete examples of the positives that can be cultivated when empathy and technology merge - including an increased chance at making that sale. And this week, he’s doing just that. So, if you’re looking for some inside secrets on how empathy can increase your sales prospects, this episode was tailor made just for you.    Here are the show highlights: Ratcheting up viable opportunities (3:39) Improving interoperability (5:58) Why interoperability in healthcare technology matters (8:11) The positive results of empathy in patient culture (17:12) Tips on how to break through the healthcare provider ecosystem (23:07) The value of being a listener (29:59)   Guest Bio Ed Marx is an author, serves as an advisor to organizations on the digital transformation journey, and is the CEO at Divurgent, a healthcare consulting firm that is focused on redefining consulting and transforming healthcare. Ed’s rich experience in the healthcare industry has been focused on patient experience and the power of empathy to transform technology in healthcare. If you want more information about Divurgent or wish to reach out to Ed,  you can get in touch with him on LinkedIn at  @Ed Marx.