Decoding Success with Matt LeBris 365. Rory Vaden: Differentiation Is Dead. Be Unique Instead.
BUILD YOUR BRAND w/ Brand Builders Group
Rory Vaden joins the show to break down why differentiation is dead — and why your real advantage is your uniqueness. If you've ever struggled to build an authentic personal brand because you've spent years people-pleasing, fitting in, or carrying an identity that wasn't truly yours, this episode is a reset.
Rory shares how he reinvented himself overnight, why nobody is thinking about your brand as much as you think they are, and the simple shift that helps you build a brand rooted in service, not ego. We also dive into his Trajectory Test, becoming rejection-proof, and the real reason most people aren't making the money they want.
If you're a creator, expert, entrepreneur, or anyone building a personal brand, this episode will change how you think about growth, identity, and visibility.
What You'll Learn-
Why uniqueness > differentiation
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How to reinvent yourself instantly ("plant, pivot, and go")
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Why personal branding is not about you — it's about who you serve
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The Trajectory Test for long-term success
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The real reason you're not making money yet
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How to overcome the fear of rejection
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Free personal brand strategy call: freebrandcall.com/mattlebris
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Free audiobook of Wealthy & Well-Known: freebrandaudiobook.com/mattlebris
Connect with Rory
- Instagram: https://www.instagram.com/roryvaden/
- Website: https://roryvaden.com/