The Marketing Architects Nerd Alert: Why Humor Wins in Advertising
Apr 3, 2025
09:51
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob explore how humor in advertising drives stronger brand recall and sales despite its 37% decline over the past two decades. They reveal why creating memorable, relatable comedy leads to measurable business results.
Topics covered:
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
WARC. (2025). What’s Working in Humorous Advertising. WARC Strategy. Retrieved from WARC.
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode, Elena and Rob explore how humor in advertising drives stronger brand recall and sales despite its 37% decline over the past two decades. They reveal why creating memorable, relatable comedy leads to measurable business results.
Topics covered:
- [01:00] "What's Working in Humorous Advertising"
- [02:30] The decline of humor in modern advertising
- [03:45] Data proving funny ads outperform competitors
- [05:10] How humor magnifies brand memories
- [06:05] Why humor drives brand fame
- [07:20] Balancing humor with brand connection
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
WARC. (2025). What’s Working in Humorous Advertising. WARC Strategy. Retrieved from WARC.
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.