We're Gonna Make It Building a $75M/Year Business Over 13 Years (The Hard Truth) | Noah Kagan - App Sumo
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Feb 1, 2024 
Noah Kagan, founder of App Sumo, talks about building a $75M/year business over 13 years. Topics include: gaining exposure through a popular marketplace, convincing companies to offer discounts, collaborating on book writing, bridging the gap to success, increasing lifetime value, decision to build own software, exploring pricing strategies, evolving content format, attracting high-profile guests, software and tools used, cost of running a company, messaging strategies, organizational structure, and creating scorecards for leadership team.
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Humble Beginnings
- AppSumo, a bootstrapped company, reached nearly $80M in annual revenue in 13 years.
- It started in just 48 hours with a mere $50 investment.
Universal Value
- Focus on providing universal value, such as customer acquisition.
- Identify growing markets to tap into their potential.
Initial Challenge
- Noah Kagan initially struggled to convince companies to offer software discounts on AppSumo.
- He lacked leverage without a large user base.