Special Sauce with Ed Levine Eric Asimov on Saving the Wine Biz
Jan 9, 2026
Eric Asimov, the New York Times wine critic, shares insights into the challenges facing the wine industry, including high prices and over-production of factory wines. He defends wine's cultural significance and explores its role in community and meals. Asimov highlights the decline in wine consumption among younger generations and critiques the industry's focus on expensive wines. He advocates for simpler, affordable options and celebrates the joy of wine over elitism, emphasizing that humble wines can bring real pleasure.
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Wine As Cultural Expression
- Good wine conveys a sense of place and reflects cultural traditions tied to communities.
- Eric Asimov argues wine is cultural, not merely a commodity, and ties to rituals and identity.
Wine Encourages Communal Moderation
- Wine historically pairs with meals and family gatherings, reducing binge behavior.
- Eric Asimov notes wine drinking in familial settings promoted moderation compared with bar drinking cultures.
Weigh Health Claims Holistically
- Health reports on alcohol vary and can be influenced by advocacy funding.
- Eric Asimov recommends moderation and a holistic view of public health risks versus benefits.