Episode 520 Agency Chat With Ryan Waterbury When To Raise Your Rates

Rob Cairns and Ryan Waterbury discuss the complexities of agency pricing in this podcast episode. They share personal experiences about raising rates, managing client expectations, and preventing burnout. The conversation covers strategies for identifying when a price increase is necessary, such as when client workload becomes overwhelming or proposal acceptance rates reach 100%. Waterbury emphasizes the importance of valuing your expertise, time, and overall well-being when setting prices. They also highlight the significance of self-care and mental health for agency owners, noting how overwork can lead to burnout and health issues. Ultimately, the podcast champions charging what you're worth to attract better clients and maintain a healthy work-life balance.