Lessons from Jiu Jitsu Applied to Financial Advisory Marketing with Graham Gardner

Today we go inside of the mind of Model FA's Chief Marketing Officer, Graham Gardner, as he shares his path from OG Model FA employee to Partner at Model FA. In this episode, Graham discusses his role, the significance of strategic marketing, and how he helps clients build lasting relationships.

Key Takeaways:

• From Gaming to Marketing: Graham's unique transition from running a gaming server to becoming a marketing expert.
• Fractional CMO Role: Insights into how Graham serves as a fractional CMO, providing deep, strategic marketing support to multiple clients.
• Long-Form Content Strategy: The importance of creating core content that can be repurposed across various platforms to build authority.
• Building Relationships: How focusing on meaningful client relationships can drive success in financial services marketing.

Connect with Graham: LinkedIn: https://www.linkedin.com/in/theonlinemarketer/ Email: Graham@modelfa.com #MarketingJourney #ModelFA #GrahamGardner #Podcast

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About the Model FA Podcast

The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no "gotchas" or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams.

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President of Model FA, David DeCelle

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