Creator Science #285: Personal branding, building trust, and why most creators fail | Influence Anyone
75 snips
Dec 9, 2025 
Jay Clouse, founder of Creator Science and a creator coach, dives into the essence of trust in building a sustainable creator business. He discusses the core traits of trustworthiness: competency, reliability, empathy, and integrity. Jay reflects on his personal branding evolution and the lessons from his early cringe moments. He emphasizes the danger of placing trust in AI and the need for transparency. Most importantly, he warns that many creators quit too soon, revealing that trust is the most valuable asset for long-term success.
AI Snips
Chapters
Books
Transcript
Episode notes
Trust Precedes Transactions
- Trust is the currency that precedes the transaction and converts attention into revenue.
- Attention fuels reach, but trust turns that attention into conversion and long-term relationships.
Default Trust Is Declining
- Humans default to trusting but modern media and scams push people into slower, skeptical thinking.
- Newer cohorts are less trusting, so creators must intentionally demonstrate trustworthiness.
Show The Four Trust Signals
- Signal competency, reliability, empathy, and integrity in your interactions to build trust.
- Focus on the traits most relevant to the context, like reliability for recurring commitments.
