The GaryVee Audio Experience How To Build A Brand On Social Media
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Jan 23, 2024 Discover how to navigate the risks of building a brand on social media, balancing practicality with innovation. Explore the creative revolution brought by platforms like TikTok, which prioritize engaging content over analytics. Learn about the exciting potential of Web 3.0 and how brands can harness blockchain technology to transform marketing and consumer interactions. Finally, delve into the importance of strategic organic content and the evolving role of micro-influencers to ensure effective engagement in the digital landscape.
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Strategic Organic Content
- Focus on Strategic Organic Content (SOC) to build your brand on social media.
- Understand creative strategy, platform strategy, attention, and culture.
Interest Graph over Social Graph
- The interest graph, where connections form through shared interests, has become more important than the social graph.
- TikTok's success proves the power of interest-based content.
Creative First
- Prioritize creative that is entertaining or educational to capture attention.
- Tailor content to various consumer segments, moving away from generic approaches.