Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

40. Pricing With Confidence: The P.R.I.C.E. Method to Raise Your Rates Without Second-Guessing

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Sep 23, 2025
Struggling with pricing? Discover the P.R.I.C.E. method to confidently set your rates. Learn why hourly billing can limit your potential and how outcome-based pricing reflects your true value. Get tips on stating your prices assertively and the importance of packaging your services to match what you charge. Explore market research to pinpoint your pricing sweet spot. Finally, gain insights on transforming your offers into premium experiences that your clients can't resist saying yes to!
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ANECDOTE

From $35/Hour To Outcome Pricing

  • Annie Franceschi started at $35/hour and later realized pricing by time punished her efficiency.
  • She now prices a six-hour signature solution as a multi-thousand dollar outcome-based package.
ANECDOTE

Same Price, Different Reactions

  • Annie described two consultations where the same price drew laughter from one prospect and praise from another.
  • This illustrated how different buyers perceive identical prices wildly differently.
INSIGHT

Value Is Perceived, Not 'Reasonable'

  • Value is in the eye of the beholder, not a universal 'reasonable' line.
  • Price-confidence is a mindset tool to anchor rates in value, not hours.
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