What We've Learned Running Community Programs - Ed Skapinok, Appellation

Ed Skapinok, Chief Commercial Officer at Appellation, has joined us before to talk about culinary-forward luxury hospitality - and I've shared how their "Crafted" program felt as a guest. In this episode, we explore this program redefining hospitality in Northern California.

Listeners will learn about:

• The Philosophy of Place: Discover how Appellation's brand ethos, "place defines us," is brought to life through its Crafted program, emphasizing the importance of local culture and environment in hospitality.
• Immersive Learning: Gain insights into how Appellation employs an immersive learning expert to create unique experiences that connect hotel guests with local artisans and makers.
• Community Engagement: Understand the strategies behind engaging not only hotel guests but also the local community through informal classes and ticketed events.
• The Crafted Program: Learn about the Crafted program's role in hotel pre-launch activities, its impact on brand presence, and how it serves as a feedback mechanism for resonating with local audiences.
• Business Acumen: Ed shares the business side of these experiences, discussing yield management and how to create an active, energetic public space that benefits both the hotel and its guests.
• Creating Connections: Find out how Appellation's approach to crafting local experiences fosters meaningful interactions between visitors and locals, enhancing the overall destination experience.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands