"It doesn't matter how fast you're going if you're going in the wrong direction." - Seth Godin In this episode, host Ana Melikian sits down with the renowned author Seth Godin to discuss the profound importance of strategy in an era of rapid technological change. Seth emphasizes that it doesn't matter how fast we're moving if we're headed in the wrong direction, urging listeners to reconsider the frenetic pace of modern life and focus on thoughtful, deliberate actions. Ana and Seth explore how the accelerating pace of innovation, particularly with AI, necessitates a refined approach to strategy and planning. They highlight the importance of recognizing systems and leveraging them to achieve meaningful and impactful goals. Seth also shares his innovative approach to writing and presenting his new book, "This Is Strategy: Make Better Plans." The book and its companion strategy deck are designed to provoke conversations and spur readers to think critically about their objectives and the systems they navigate. Join us as we dive deep into the convergence of personal development, strategic planning, and technological advancement. Together, we’ll uncover insights that can help you navigate this dynamic landscape and harness these tools to create a better future. Let's dive in! This week on the MINDSET ZONE podcast: 00:00 Direction over speed. 04:38 Understand the system to achieve desired outcomes. 08:46 Define change you seek to make first. 11:39 Systems adapt and disruptions create opportunities. 14:49 AI is challenging established systems. 16:33 Quality trumps origin. 21:16 Encouraging open discussion and conversations. 25:10 Comprehensive approach: inner work, teamwork, and systems. Meet the Guest: Seth Godin is the author of 21 international bestsellers that have changed the way people think about work and art. They have been translated into 38 languages.  His breakthrough books include Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, The Practice, and This is Marketing. His new book, This is Strategy, is an essential guide to thinking strategically in a complex, ever-changing world. He writes one of the most popular daily blogs in the world and has given 5 TED talks. He is the founder of the altMBA, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. Resources: Website: sethgodin.com Book-related resources: https://seths.blog/tis/ Related Episodes: Between stimulus and response, there is this space Cultivating Innovation with Libba Pinchot, Ph.D. Expand What’s Possible!