The Community Exchange Podcast by OpenWeb Unlocking New Revenue Streams with Condé Nast's Jennifer Salant
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Mar 18, 2025 Jennifer Salant, VP of Global Partnerships & Business Development at Condé Nast, shares her journey through the media landscape. She discusses the evolution of digital media from blogs to influencer content and how Condé Nast has navigated YouTube and FAST channels. The conversation covers the challenges and opportunities AI presents for publishing, innovative content strategies, and the importance of audience engagement. Salant also emphasizes the need for publishers to adapt and future-proof their strategies in a rapidly changing media environment.
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Early Career at iVillage
- Jennifer Salant worked with Rich Cacopolo at iVillage, starting in business development.
- She built and ran diverse businesses, like a private-label vitamin line, seeking new revenue streams beyond advertising.
Building Blogger Networks at Glam Media
- Salant joined Glam Media, a fashion blogging network, to leverage her experience in women's media.
- She built out various verticals, including food, men's, entertainment, and parenting, and helped Glam go global.
Glam Media's Decline
- Glam Media's downfall stemmed from the rapid evolution of the internet and platforms like Facebook and Instagram.
- This shift made it harder for Glam Media, an ad network, to aggregate content effectively.