Unlocking New Revenue Streams with Condé Nast's Jennifer Salant
The Community Exchange Podcast by OpenWeb
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Evolving Content Strategies in Media
This chapter examines the transformative journey of a major media company in adapting its content creation strategies to meet the demands of the digital age. It highlights successful collaborations with platforms like YouTube and the impact of AI technologies on revenue models, while emphasizing the need for innovative approaches to content distribution. The discussion also reflects on the challenges posed by emerging platforms and the importance of tailoring content for diverse audiences to maximize monetization opportunities.
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