Alex Martins - CEO of the Orlando Magic - discusses what it's like to oversee both the business and basketball operations of the organization.

He started with the Magic at the inception of the franchise in 1989, and has worked on some of the biggest project types in sports business, like the development of the Kia Center. He shares how the Magic maintain a partnership with Disney World to train their staff on providing best-in-class experiences for all of their fans.

Details:

3:00 - The launch of a new NBA franchise
6:00 - Building the Kia Center
10:55 - The path to being a team CEO
20:20 - Overseeing both the business and basketball sides
24:45 - Rapid Fire Questions

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