BiB: IZZA – How a Coachella Stunt and Billboard Revenge Made Her Go Viral!

From viral TikTok moments at Coachella to a billboard stunt that had the internet talking, IZZA's been turning heads with her creative, bold approach to pop music—and storytelling. In this episode of Bringin’ it Backwards, Adam Lisicky sits down with Los Angeles-born IZZA as she shares her journey from growing up in Encino surrounded by music-loving parents, to diving into songwriting at age thirteen and studying music business at USC.

IZZA opens up about the challenges of finding her feet as an independent artist, from teaching herself music production so she could make her own demos, to navigating a male-dominated studio world and creating her signature sound. You’ll get the behind-the-scenes stories on her Coachella guerrilla performances—where she brought her own MIDI keyboard and filmed herself playing “Gentlemen”—and the infamous revenge billboard she put up outside her ex’s apartment to promote her single. IZZA also teases her forthcoming EP, “Because I’m Blonde,” and dishes on her recent “Sweat” single and video, which brings early 2010s pop vibes into the modern era.

This episode’s loaded with honest advice for aspiring artists about finding your own voice, building your own path, and staying true to your creative vision—even when the industry doesn’t make it easy. Tune in to hear how IZZA is reshaping what it means to be a pop artist today, and don’t forget to subscribe to Bringin’ it Backwards for more inside stories from both legendary and rising artists.