Most people think of sales in terms of hard skills but not as something that can be done with a purpose. Sales guru Lisa Earle McLeod found in her career that sales professionals who sell with a sense of higher purpose tend to be a lot more successful than those who only focus on closing deals. She has gathered all the insight she has acquired over the years and condensed them into a compelling work called “Selling with Noble Purpose.” This book moves away from the “tried and true” principles of sales and elevates the profession into a purpose-driven, impact-focused endeavor. Join the conversation as Lisa walks us through the genesis of the book and what it teaches us about the sales profession of today.

Connect with Lisa Earle McLeod: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/1118408098 https://www.linkedin.com/company/mcleod-&-more-inc- https://store.hbr.org/product/how-to-scale-your-sales-team-quickly/H06DB6 https://hbr.org/2023/07/how-to-be-a-purpose-driven-leader-without-burning-out https://www.linkedin.com/in/lisaearlemcleod

Connect with Sara:

LinkedIn: https://www.linkedin.com/in/saramurraysales/ Instagram: https://www.instagram.com/saramurraysales/ YouTube: www.youtube.com/@saramurraysales

Ep 64: Selling With Noble Purpose With Sales Guru Lisa Earle McLeod