Edward Ziubrzynski explains why global EEAT needs to be a local strategy.
Talking points include:
What do you mean by EEAT being a local strategy?
How could an EEAT strategy vary in different locations?
What local considerations do brands generally need to be aware of?
How do you strategically roll this out if you’re a big company?
How does this improve your SEO?
How do you measure the success of this?
