Confessions of a B2B Entrepreneur How to Build a $1,000,000/yr B2B Agency with Tom Hunt (Breaking B2B - B2B Marketing & Demand Generation Podcast)
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Jul 3, 2025 Discover essential steps to launch a successful B2B agency, including the importance of prior experience and effective sales techniques. Learn how mastering a specific skill can shape your entrepreneurial journey. Explore a four-step process for mastering sales and the value of personal networks in client acquisition. Delve into strategies for scaling by building a team and effective marketing techniques, from organic search to referrals, ensuring you attract the right clients as you grow.
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From Employee to Founder
- Tom Hunt started his B2B podcast agency by first working as head of marketing at a B2B software company.
- His previous employer became his first client when he went freelance, supporting his early learning.
Master Sales Early On
- Learn to sell by getting testimonials and reaching out to your network to acquire up to 10 clients.
- Sales is key in the early stages to grow from one client to many.
Four-Step Sales Method
- Follow a four-step sales conversation: small talk, understand client goals, check if you can help, then encourage action.
- Get good by practicing about 200 sales calls using this process.