Roll on episode 11, joining us is Lucia Pannese to talk through her journey in creating and growing imaginary srl, one of the longest established and most respected European serious games companies. We explore the importance and approaches of co-design, mutual adaptation of games and creating games that resonate with users, so people can ‘win’ again. 

Lucia is CEO of imaginary, founding the company in 2004 following her degree in Applied Mathematics. Since then, she has put all her heart and all energy into the company. She has more than 20 years of managing experience in innovation & research projects, with a special focus on digital interactive technologies to deliver user experiences

http://www.i-maginary.it/