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Dan Moreno, an engineer turned designer with over five years at Snapchat, now at Captions, shares his unique journey in product design. He reveals his formula for pitching innovative ideas and evolving visual skills while providing insights into AR design challenges. Dan discusses the exciting transition from corporate to startup cultures, the responsibilities that come with it, and how to craft user-friendly tools for non-creatives. He emphasizes the importance of collaboration, mentorship, and feedback in shaping effective design practices.
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Quick takeaways
- Dan Moreno shared insights on fostering a creative environment at Snap where designers regularly pitch innovative ideas to leadership.
- The shift from augmented reality design to traditional product design highlights the importance of user feedback and immediate impact.
Deep dives
Design Team Dynamics at Snap
The design culture at Snap emphasizes creativity and rapid ideation, where team members are regularly tasked with presenting new ideas to leadership. This process fosters an environment of continual learning and storytelling about products and opportunities. For instance, designers need to make compelling pitches to persuade technical teams to prioritize projects on the roadmap. The dynamic allows ideas to evolve quickly based on collaboration, option exploration, and leadership buy-in.
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