14min chapter

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Dan Moreno - Challenging the status quo as a designer

Dive Club 🤿

CHAPTER

Designing for Non-Creatives

This chapter explores the challenges of designing intuitive creative tools for individuals who may lack self-perceived creativity. It emphasizes the importance of simplifying user experiences by rethinking familiar structures in applications like video editing software. Additionally, the discussion highlights the role of prototyping and collaboration in enhancing design practices, making tools more accessible and engaging for users.

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