Kristin Zhivago (President, Zhivago Partners & Author, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy) Kristin emphasizes supporting the customer's buying journey. Before founding Zhivago Partners in 2017, she spent decades as a revenue coach, transforming marketing and sales departments for businesses of all sizes. Kristin's innovative strategies and deep understanding of customer needs have made her a trusted expert in digital marketing and sales.