Second Life
Jen Atkin Returns! The Founder of Ouai and Author of Blowing My Way to the Top Is Back
Dec 7, 2020
Celebrity hairstylist and founder of Ouai, Jen Atkin, discusses expanding her brand into a lifestyle brand, her new book 'Blowing My Way to the Top,' challenges faced in 2020, product expansion beyond haircare, navigating challenges and finding growth, and advice for diversifying careers.
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Quick takeaways
- Jen Atkin successfully expanded her brand, Ouai, into a holistic lifestyle brand by introducing new categories like fragrance, hand care, and solution-based haircare remedies.
- Jen Atkin emphasizes the importance of investing in oneself, building a supportive network, and finding mentors for aspiring hairstylists and entrepreneurs.
Deep dives
Jen Atkin's journey from hairstylist to a successful entrepreneur
Jen Atkin, a renowned hairstylist and entrepreneur, revisits her career journey since her first appearance on the Second Life podcast. She talks about her upbringing in St. George, Utah, and her desire to pursue a career beyond her small town. Jen discusses how she discovered her passion for hairstyling and broke into the industry in LA. She shares her experiences working in salons, building her brand, and the challenges she faced along the way. Jen also highlights the importance of mentorship, resilience, and embracing change. She provides advice for aspiring hairstylists and entrepreneurs, emphasizing the need to invest in oneself and build a supportive network.
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