Second Life Jen Atkin Returns! The Founder of Ouai and Author of Blowing My Way to the Top Is Back
Dec 7, 2020
Celebrity hairstylist and founder of Ouai, Jen Atkin, discusses expanding her brand into a lifestyle brand, her new book 'Blowing My Way to the Top,' challenges faced in 2020, product expansion beyond haircare, navigating challenges and finding growth, and advice for diversifying careers.
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Small-Town Start, Big-City Leap
- Jen Atkin describes growing up in St. George, Utah and feeling too big for her small Mormon town.
- She moved to LA at 19 seeking freedom and creative opportunity, which launched her hairstyling career.
Get Practical Career Guidance Now
- Buy Jen Atkin's book for practical career guidance and lessons from her hair industry climb.
- She includes concrete chapters like money management and service-industry etiquette to help newcomers skip the line.
Social Media: Fuel And FOMO
- Social media accelerated Ouai's growth and enabled milestones impossible pre-Instagram.
- But Jen warns the internet creates FOMO and a dangerous 'hustle porn' culture that can derail focus.