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Jen Atkin Returns! The Founder of Ouai and Author of Blowing My Way to the Top Is Back
Second Life
Product Expansion and Challenges: Fragrances, Body and Hair Dual Action, and Hand Care
The hosts discuss the expansion of their brand, Ouai, beyond hair care products by listening to customer feedback and following their lead. They share stories of success with fragrances, challenges with a foam shampoo, and the accelerated launch of their hand care line due to the pandemic.
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