How To Shine Your Light In A Dark World (Your Beacon Of Belief)

Welcome back! Today, let's talk about lighthouses, or what I call the "beacon of belief" in business. It's a symbol for creating a lasting legacy. To make this concept simple, I've created a free mini-course at www.mindofgeorge.com/lighthouse.

Why (Bottom Level): Define your personal and business "why." This is your source of motivation and the mission beyond transactions.

What (Middle Level): Craft a concise statement describing what your business does. Think of it as your perfect intro – powerful and memorable.

How (Top Level): Create a high-level statement on how your brand helps people, irrespective of transactions. This ensures your brand is about empowerment and action.

Enroll everyone in your company, from employees to influencers, in this beacon of belief. This clarity should extend across all aspects of your business.

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If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.