022: Developing your Professional Brand with Catherine Kaputa

Former marketing VP and current speaker/author Catherine Kaputa discusses strategies for developing and communicating your personal brand at the workplace.

You’ll learn:

1) How smart elevator conversations can catapult your career

2) Approaches to take the ‘work’ out of networking

3) Techniques to subtly communicate your value

About Catherine

Catherine Kaputa is a personal brand strategist, speaker and author of the newly released “Graduate to a Great Career: How Smart Students, New Graduates and Young Professionals Can Launch Brand You” (graduatetoagreatcareer.com). She is also the author of the best-selling” You Are a Brand,” now out in ten languages. She is the founder of SelfBrand (selfbrand.com). Previously, she served as a Senior Vice President and Director of global branding/advertising on Wall Street.

Items mentioned in the show: 

• selfbrand.com 
• Graduate to a Great Career by Catherine Kaputa
• You Are a Brand! by Catherine Kaputa
• Entourage clip – Vincent Chase is a brand video clip
• George Costanza – call me T-bone video clip
• Catherine’s Twitter page
• The Sun Also Rises by Ernest Hemingway
• The Tale of Genji by Murasaki Shikibu
• Beauty effect research

View transcript, show notes, and links at https://awesomeatyourjob.com/ep22

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