The Google Ads Podcast Click Bots and Fake Traffic Cost Online Advertisers $35 Billion a Year
In this eye-opening video, Kasim takes a closer look at how click bots and fake traffic are costing online advertisers billions of dollars every year.
Online advertising is big business, and it's only getting bigger. Unfortunately, that also means more and more people are trying to take advantage of the system by creating fake traffic.
SearchEngine Journal released a news article about the study by the University of Baltimore. The study results estimated PPC fraud costs businesses $35 billion globally in 2020 alone.
With the surge of click bots and fake traffic, Google is essentially selling advertisers poisoned traffic. What’s worse is they’re refusing to acknowledge that there’s a problem.
Read the SearchEngine Journal News article here: https://www.searchenginejournal.com/c...
Related Video:
🪨 Fraudulent Traffic Is Way More of a Problem Than We Thought! Here’s How to Fix It: https://youtu.be/nXr19dQ6LN4
0:00 Introduction
0:37 Click Bots and Fake Traffic Cost Online Advertisers $35 Billion
4:15 Is this data reliable though?
10:10 90% of the leads in Performance Max campaigns are spam leads
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